We publish more than one in four magazines sold in Australia - including two of the three biggest selling weekly titles: New Idea and That's Life!.
Across its portfolio of titles, Pacific Magazines are nudging a 30% share of overall readership, and dominating readership in key publishing categories:
Category Leadership
- Women's weeklies - 49% share of readership
- Weekly celebrities - 54% share of readership
- Real Life - 56% share of readership
- Home and Lifestyle - 61% share of readership
- Fashion - 50% share of readership
- Men's Lifestyle - 42% share of readership
- Bridal - 59% share of readership
- Parenting - 49% share of readership
- Youth - 43% share of readership*
Australia's love affair with Pacific Magazines continues as the titles outperform the market:
New Idea combines with That's Life!, Who and FAMOUS to deliver Pacific Magazines a commanding 49% share of gross readership in the largest magazine category of Women's Weeklies.
Better Homes and Gardens ranking as the number 1 home and lifestyle title is thriving, and together with Home Beautiful is setting the pace in the home and lifestyle category.
marie claire the no. 1 fashion magazine combines with In Style to deliver 50 per cent share of gross readership.
Men's Health and Women's Health are driving the growth in the Men's Lifestyle and Women's Lifestyle categories respectively.
Bride to Be and Practical Parenting are leading the way in their respective categories, with Bride to Be the most widely read bridal title and Practical Parenting the most affluent parenting magazine.
Weight Watchers and Diabetic Living are two of the top three most read magazines in the health category.
Voyeur, reaching 329,000 readers, delivers a 41 per cent share of gross readership in the airline category.
Total Girl, K-Zone and TV Hits combine to reach 562,000 or 1 in 4 kids aged 6-13 years every month.* Girlfriend delivers 164,000 or 30% of Australian girls 14-17 every month.
Pacific Magazines is now reaching 43 per cent of all Australians (aged 14+) every month. The company's portfolio of titles also reaches 60 per cent of all women and 26 per cent of all men every month.
As we build on our strengths in broadcast television and online, and progress our plans for development in subscription television, our magazine business provides a platform for our future as a multi-faceted media and communications company. This enhances our ability to reach all Australians, extend our brand and content, and create integrated marketing solutions for advertisers.
Magazine Portfolio
Pacific Magazines expanded portfolio includes: New Idea, That's Life!, FAMOUS, Who, marie claire, In Style, Better Homes and Gardens, Home Beautiful, Your Garden, Monument, Family Circle, Diabetic Living, Weight Watchers, Women’s Health, Men's Health, Voyeur, Practical Parenting, Bride to Be, Girlfriend, K-Zone, Total Girl, and TV Hits.
Sources: ABC Audit, Jul-Sep 2008 (ANPS) – weeklies; ABC Audit, Jan-Jun 2008 (ANPS); Roy Morgan Single Source Australia, September 2008 (All People 14+); *Roy Morgan Young Australians Survey, June 2008 (kids 6-13).